To actively contribute to the social and economic development of the communities in which we operate. In so doing build a better, sustainable way of life for the weaker sections of society and raise the country's human development index"
Mrs. Rajashree Birla, Chairperson
Aditya Birla Centre for Community Initiatives and Rural Development
Corporate Social Responsibility (CSR) and community initiatives form an integral part of our sustainability efforts. We contribute to the Aditya Birla Group's footprint as it straddles across 7,000 villages globally, reaching out to 90 million people annually. We build on this legacy and will continue to further strengthen the same in future. "Our purpose of 'Greener World through Chemistry' also imbibes our businesses with the belief that our products, supply chains and solutions will continue to be environmentally friendlier, safer and socially responsible."
We improve the learning environment in the schools in and around our facilities. We also provide scholarships and technical education to children, thereby aiming to ensure basic education, desired knowledge and skill to all.
We engage with Self Help Groups (SHG) to empower households financially and socially. Key training is provided by SHGs across different vocations. Key focus area is on women empowerment in India and bringing smiles to all across the world
We familiarize farmers with innovative cropping techniques involving sustainable practices resulting in higher returns through better yields. We also explore possibilities for imparting skills for sustained income.
We are taking up projects to enable physical connectivity to towns through roads, augmenting power connectivity through renewable sources, as well as digital and mobile connectivity. Additionally, drinking water and water conservation, hygiene and sanitation and school infrastructure.
We provide quality healthcare facilities with special focus on maternal and child health with an aim to have healthcare within the reach of all
Our approach is to set a clear policy & institutional framework and work on a strategic direction for maximum contribution. We systematically monitor the performance, encourage continuous improvement and innovative practices along with deepened dialogues with all our stakeholders and community. Our team comprises of qualified professionals and a dedicated on ground force of field workers. Further our heads of each manufacturing location and our leadership team consistently provide insights and add value to our work. Our projects are carried out under the aegis of the Aditya Birla Centre for Community Initiatives and Rural Development, with Mrs. Rajashree Birla as the Chairperson, and admirably supported by Dr. Pragnya Ram, Group Executive President, Group Head – CSR, Legacy Documentation & Archives.