SALES IGNITE 2025: ONE TEAM, ONE DREAM

The Grasim Chlor-Alkali Business of Aditya Birla Chemicals hosted its Annual Sales Ignite event in Sri Lanka from 16th to 19th January, 2025. This thoughtfully curated learning program brought together the Marketing Team and members from Sales, Development, and Central Finance teams for a transformative growth experience.

This event was led by Mr. Bijoy Chatterjee – Chief Marketing Officer, to foster teamwork, enhance leadership skills, and build resilience. The event’s objectives included enhancing team synergy, promoting open communication, and encouraging participants to embrace calculated risks and strategic thinking. Traditional presentations were replaced with outdoor team-based activities. This approach encouraged members to engage actively, promoting critical thinking, creativity, problem-solving and aligning personal strengths with organizational goals.

The program focused on key areas, including stronger inter-departmental collaboration, heightened accountability, and a renewed commitment to achieving business goals. Participants gained valuable insights into effective decision-making, conflict resolution, the importance of aligning individual strengths, and adaptability. Emotional agility and innovative analytical skills were key highlights, fostering mental toughness and collaborative success.

This transformative event concluded on a high note, equipping participants with valuable skills to navigate challenges, fostering a culture of continuous learning, and instilling a sense of unity and purpose. The Sales Ignite 2025 event truly encapsulated the spirit of “One Team, One Dream,” setting a benchmark for future endeavours.